Free shop check
For independent food shops

Get your shop found on Google and in AI search.

Websites for butchers, bakers, farm shops, delis and health food shops, built so that when someone asks "where can I buy… near me?", the answer is you.

Earth Foods website on a phone, showing a product page for Mrs B's Kombucha
Where can I buy raw comb honey near Southbourne?

Earth Foods on Southbourne Grove stocks raw comb honey and local Bournemouth honey. They're open today, so call ahead to check stock.

↑ what we aim for (illustration)
Why this exists

Your customers are searching. Your shelves aren't online.

I wanted to buy raw honey with the comb in it. Google found nothing near me. AI search sent me to a chain store, and they didn't have it either.

It turned out a family-run shop five minutes from my house had loads. They've been on the high street for years, and they sell great products. But they didn't have a website, so as far as Google and AI were concerned, they didn't exist.

There's a shop like that on every high street in the UK. People are asking their phones where to buy things locally, and the answers go to whoever has the clearest information online. Usually that's a supermarket. It should be you.

What you get

Everything you need to be found. Nothing you don't.

01

A fast, beautiful website

Designed around your shop, not a template. It loads in a blink on phones, where most of your customers are.

02

Your products, searchable

Every product or speciality gets its own page, so "raw honey near me" or "sourdough near me" leads to you.

03

Built for AI search

Structured data that tells Google AI Mode, ChatGPT, Gemini and Claude exactly what you sell, where you are and when you're open.

04

Google & Apple Maps

We tidy up your Google Business Profile and get your details matching everywhere AI tools look, including Apple Maps.

05

Monthly updates included

New stock, price changes, holiday hours. Send a text and it's done. No logins, no learning software.

06

Honest reporting

We record what Google and AI say about you before we start, then show you what changed. No jargon, no vanity numbers.

How it works

You run your shop. We handle the internet bit.

  1. 1

    A 15-minute call

    We chat about your shop, what you sell and what customers always ask you. No jargon, no hard sell.

  2. 2

    Send us a few photos

    We tell you exactly what to snap on your phone and send over WhatsApp. We write everything else. You just check it.

  3. 3

    Your site is live within a week

    You preview it, ask for any changes, and it goes live on your own domain. We submit it to the search engines the same day.

  4. 4

    Getting found

    Google usually picks a new site up within a few weeks, and AI tools can take a little longer. We keep it fresh and report back on how you're showing up.

Our work

Real shops, real websites.

Traditional butchers, est. 1934 · Weymouth

P.R. Howell

A family butchers trading since Christmas 1934, with loyal regulars and 4.8 stars on Google, but no website.

  • Heritage design built around their own cow logo and blue-and-white awning
  • Homemade sausages, cuts and Christmas orders, each with its own page
  • Structured data telling Google and AI exactly where they are and what they sell

Search results are being tracked from launch. We'll publish the before and after here.

P.R. Howell website homepageP.R. Howell website product page

Health food shop · Southbourne

Earth Foods

A family-run health food shop with years of loyal customers, but no website.

  • Shopfront-inspired design using their own green and orange signage
  • Searchable catalogue: honey, kombucha, collagen and more, each with its own page
  • Local producers front and centre: Dorset kombucha and Bournemouth honey

Search results are being tracked from launch. We'll publish the before and after here.

Earth Foods website homepageEarth Foods website product page
Pricing

Simple, fair, no surprises.

Founding shops: I'm taking on a small number of shops at a reduced setup fee in exchange for letting me share the results. Ask about it.

Website & Search

£750 one-off

then £45/month

  • Custom website with product or menu pages
  • AI-search structured data
  • Google & Apple Maps listings set up
  • Domain & hosting included (domain in your name)
  • Monthly updates by text or WhatsApp
  • Before-and-after search report
  • 12-month minimum, then month-to-month
Start with a free check
Add-on

Social media

£350/month

with [Sister's name]

Short-form video and social media for local food businesses: filming, editing and posting.

250k views from one TikTok

One video for a local pizza business reached around 250,000 views, and he was fully booked for the next two months.

Ask about social
Our promises

The bits other web people won't tell you.

You own your domain

Registered in your name, always. We never hold your website hostage.

Fair terms

12 months to give your site time to work, then month-to-month. If you leave, your site and domain go with you.

No fake promises

No "guaranteed #1 on Google". Just the work that actually helps, and honest results.

Plain English

No jargon, no 40-page reports. A text when something's done.

Who you'll deal with

Real people, not a faceless agency.

Saxon Du Plooy

Founder & web developer

I'm a web developer based in Southbourne, and I've been building websites for about five years. I started this after trying to buy raw comb honey locally: Google and AI search told me nobody nearby sold it. A shop five minutes from my house had loads; it just didn't have a website. There are shops like that on every high street in the UK, and that's who I build for.

[Sister's name]

Social media

Short-form video and social media for local food businesses: filming, editing and posting.

Questions

Fair questions, straight answers.

Do I need to know anything about computers?

No. We do everything, including updates. If you can send a text or a WhatsApp, you can run your website.

Can you guarantee I'll be top of Google or recommended by ChatGPT?

No one honestly can, and you should be wary of anyone who promises it. What we can do is fix the reasons you're invisible right now: no website, missing product information, inconsistent listings. Then we show you the before and after.

Who owns the website and domain?

You do. The domain is registered in your business's name. If you ever leave, you keep it and we hand over a copy of your site.

Is there a contract?

The monthly plan has a 12-month minimum, because that's how long it takes for search results to properly build up. After that it rolls month to month with 30 days' notice.

What happens if I leave?

Your domain is transferred to you and we send you a full copy of your website, so you can host it anywhere. We never hold your site or your name hostage.

How long until I show up on Google and AI search?

Your website itself is usually live within a week. Google tends to pick up a new site within a few weeks, and AI assistants like ChatGPT and Gemini can take a few months to start mentioning you. Anyone promising overnight results is guessing.

Can people buy online through the site?

Our sites are built to bring people through your door, not to replace it. We can add click-and-collect or online ordering later if you want it.

What does the monthly fee cover?

Hosting, your domain, security, regular content updates, looking after your Google Business Profile and a short report on how you're showing up in search.

Do you need to visit my shop?

No. Almost everything is done over the phone, email and WhatsApp, so we work with independent shops anywhere in the UK. We're based in Southbourne, Bournemouth.

Free, no obligation

Get a free shop check.

We'll search for your shop on Google, ChatGPT and Gemini and show you exactly what your customers see, and what they don't. Takes 10 minutes, costs nothing.